Let's be honest… Traditional teeth whitening is such a headache

It’s painful, expensive, and requires several trips to the dentist. We created NatruSmile because we believe there’s a better way to whiten.


Professional-level results without the price tag!

We started NatruSmile with one simple goal: Create a dental-grade whitening solution without harsh chemicals, pain, and discomfort at an affordable price.

Traditional teeth whitening methods often involve harsh chemicals, with some dental professional products containing up to 43% peroxide gel. This dangerously high concentration causes severe discomfort and potential enamel erosion. And if you have chronic tooth sensitivity (like tens of millions of adults), you’re out of options.

NatruSmile products offer a comprehensive solution for a brighter, whiter, and healthier smile that won’t compromise the very thing you’re trying to restore. It’s a complete oral care system that extends beyond teeth whitening, including dental floss, mouthwash, tongue scrapers, and our innovative whitening LED toothbrush, ensuring optimal care for your teeth and gums.

Our whitening ingredients and formulas undergo rigorous research and testing to ensure their quality and effectiveness. Our products deliver impressive whitening results without the harsh burn and irritation often associated with chemical-based products. Because of that, we’ve garnered the endorsement of real dentists.

Clinically-tested formula. No animal testing.

NatruSmile products are clinically tested for safety and effectiveness without animal testing. All our ingredients are vegan-friendly and 100% cruelty-free.


Whitening with integrity

Our teeth whitening journey started with a shared problem: We wanted radiant Hollywood smiles, but the professional treatments available were too expensive. NatruSmile was born when we told ourselves, “There HAS to be a better way.”

As a company, our core values center around integrity, compassion, and innovation. With every product we create, we prioritize safety and efficacy, ensuring our products are as gentle as they are effective. We test multiple concentrations of PAP, carbamide peroxide, and natural whitening additives to find the happy medium between professional whitening and a comfortable experience.

Most importantly, we research and test our products the right way—NatruSmile is 100% vegan-friendly and cruelty-free. No animals were harmed or involved in any part of our testing process.

Choosing NatruSmile means choosing a brand that values your oral health, respects animals, and continuously innovates to provide a better way to whiten. With NatruSmile, you're not just investing in a whiter smile, but also making an ethical choice that aligns with your values and oral health needs.

Perfected Formulas

The NatruSmile difference

NatruSmile offers more than just a fleeting sparkle. When you upgrade your daily oral care routine with our products, you’re making a positive improvement in your appearance and your overall oral health.

Unlike many traditional whitening treatments, NatruSmile gives you control over your whitening process. You can personalize your experience, adjusting the amounts you use based on your desired results and sensitivity level. You can also choose different NatruSmile products based on your whitening and oral health goals (e.g., anticavity whitening toothpaste for mild whitening in addition to cleaning, whitening kits for professional-level whitening). This flexibility ensures that your journey to a brighter smile is as pleasant as the result itself.

The science behind our formula sets us apart. We don't just stuff chemicals into a gel and call it a whitening product. Our approach is meticulous and purposeful—we experiment with various ratios of PAP and other strong whitening and cleaning ingredients to create the best gels, powders, toothpaste, and mouthwash, to provide maximum whitening effects without harming your precious smile.

Recommended by Real Dentists

We would only sell products that dentists would recommend to their patients. All NatruSmile products are tested and endorsed by real dental professionals.

Endorsed by Dr. Greg Grillo D.D.S

Greg Grillo, D.D.S., a US-based dental professional, brings 28 years of experience in all facets of the dental profession. Dr. Grillo verifies and endorses all NatruSmile products to his patients!

  • 28 years serving patients
  • Experienced clinician
  • Dental Advisory board

Greg Grillo, D.D.S. earned his Doctor of Dental Surgery degree from the University of Washington School of Dentistry. He currently serves as an executive of Method Pro and sits on the advisory board for Quip.